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Friday, February 21, 2014

Employee Engagement

An engaged employee is a person who is fully involved in, and enthusiastic about, his or her work.

The truly engaged employees are attracted to, and inspired by, their work (“I want to do this”),
committed (“I am dedicated to the success of what I am doing”),
and fascinated (“I love what I am doing”).
Engaged employees care about the future of the company and are willing to invest the discretionary effort – exceeding duty’s call – to see that the organization succeeds. 
Engaged employees are emotionally connected to the organization and cognitively vigilant.

Does EMPLOYEE ENGAGEMENT ReALY SERIOUS?

The Gallup Management Journal publishes a semi-annual Employment Engagement Index.
The most recent U.S. results indicate that:
o    1-Only 29 percent of employees are actively engaged in their jobs.
o     These employees work with passion and feel a profound connection to their company. People that are actively engaged help move the organization forward.
o    2-Fifty-four percent of employees are not engaged.
o    These employees have essentially “checked out,” sleepwalking through their workday and putting time – but not passion – into their work. These people embody what Jack Welch said several years ago. To paraphrase him: “Never mistake activity for accomplishment.”
o    3-Seventeen percent of employees are actively disengaged.
o    These employees are busy acting out their unhappiness, undermining what theirengaged co-workers are trying to accomplish.
o     
The survey also indicated that on a country-by-country basis, the percentages of highly engaged, moderately engaged, and actively disengaged employees varied considerably.
Mexico and Brazil have the highest percentages of engaged employees, while Japan and Italy have the largest percentages of disengaged employees.

Thursday, October 17, 2013

Marketing Core Concepts

Marketing perform 2 primary task
1. Discovering customers needs.
2. Satisfying those needs.

Needs

Basic human requirements; a state of felt deprivation.
Do marketers create need?

Wants

A specific object that can satisfy a need

Demands

Wants for specific products backed by the affordability

Marketing Debate
Does
Marketing Create or Satisfy Needs?!!

Marketing Mix (4Ps)
    4ps                                                                4Cs
Product                                                       Customer solution
Price                                                            Customer cost
Place                                                           Convenience
Promotion                                                   Communication (two ways of communication, integrate

                                                                     the customer’s voice into your marketing strategy)