Marketing
for
the 21st Century
Developing Marketing Strategy
Developing Marketing Strategy
The
Market Planning Process.
Introduction
to Market Research.
The
Market/Marketing Research Plan.
Segmentation
of Demand
Targeting the Best Segments.
Differentiation
and Positioning
Defining
the Product Element
Understanding
the Product Mix.
Exploring
the Product Life Cycle.
Managing
Product Protfolio(BCG)
New
Product Planning(Ansoff’s Grid)
New
Idea’s generation process…
Pricing.
Place
An
overview on the Communication Mix
The
Communication Process.
Evaluating
Effective Communication
Efforts.
Main
objectives of Promotion.
0 comments:
Post a Comment