Marketing for the 21st Century
Developing Marketing Strategy
The Market Planning Process.
Introduction to Market Research.
The Market/Marketing Research Plan.
Segmentation of Demand
Targeting the Best Segments.
Differentiation and Positioning
Defining the Product Element
Understanding the Product Mix.
Exploring the Product Life Cycle.
Managing Product Protfolio(BCG)
New Product Planning(Ansoff’s Grid)
New Idea’s generation process…
An overview on the Communication Mix
The Communication Process.
Evaluating Effective Communication Efforts.
Main objectives of Promotion.