Focus is important to manage the
scarcest resource in the world which is time that unless it’s probably managed nothing else could be managed.
There are two
types of focus:
FOCUS AS A NOUN: Is just something you have
Is a central
point, as of attention or activity.
It is a static
thing
Usually mean
having a single goal.
E.g. John
F. Kennedy challenges NASA put a man on the moon within a decade or, coming
back to Bill Gates, a vision of a personal computer on every desk.
The upside to
this kind of focus is clear and compelling.
You pursue a
single objective and don’t get distracted along the way; you build momentum as
many different people aligned behind achieving this one goal.
The dark side to focus as a noun.
Kodak was so focused on
optimizing for traditional film capture and processing that they did not see or
accept the transformation in their industry.
FOCUS AS A VERB: Is also something you do
Directing one's attention on
something
It is
an intense, dynamic, ongoing, iterative process.
Dwight D. Eisenhower statement,
“Focus is nothing, focusing is everything?”
Professor Henry Mintzberg taught
that there are two sources of strategy:
A-Deliberate strategy, where
leaders develop a clear vision and map this too long, medium and short term
goals (focus as a noun) and
