Customer Retention

Do you want to grow up with your business? 

Let us take the right example, in the Premier League in 2011 at Match Manchester United and

Arsenal, then Manchester won 8-2, the result was disastrous, 

What was the reaction of the Arsenal management? 

They did 3 very important things... 

First, they came down with a statement acknowledging the problem. 

Second, in the same statement, he apologized for the poor performance and promised that:
he would get better. 

Third, they returned the ticket to all the fans. 

Something too, last year Arsenal returned to each participant 100 pounds of the wish to participate in,
the matches because they are not qualified for the Champions League and,
qualified for the European League only there is a price difference, 

The lesson: to any institution that wants to keep its customers. 

You have to keep in mind that:
there is a huge difference between the customer and the service/product provider,

If the customer knows how to do the service/product he will not order it and pay his/her money,
and as long as you are satisfied you will remain a service provider.
So you put yourself in an evaluation position and,
therefore you must make an effort to satisfy the customer.

In the end if you want to do a respectable business you must respect your customers,

and an important part of respect is:

1- acknowledging the error and,

2- apologizing for it and,

3-offering a simple compensation that shows you in a check.

Did you ever face an offensive management style?

Nowadays, we present other offensive management style:

Managing by Containment and Isolation

When a manager addressed the potential of his/her subordinates from first day.

Found them with solid experience coupled with wide network with class A customers and KOL

And they fulfilled all their tasks and missions successfully.

Instead of:encouraging, motivating, developing, those with higher potential for organizational success, 

He/she planned and adopted this losing Containment and Isolation management style,

Through the following behaviour & decisions:

1-Diminish, and inhibit any new idea/initiations offered from them.

2-Ignorance of discussion new ideas of launching new products

3-Blaming & hunting mistakes to hide the success & achievement of them.

E.g: successful exportation

4--Didn’t apply annual appraisal

5-Use authority power to punish illogically in annual merit increase without appraisal for,
successive two years.

6-Attack those subordinate in a public/general meeting

7-Freezing them and the organization by ignoring training & development.

8-Spoil any new opportunity/partnership offered/suggested from those subordinate

9-Isolate and didn’t invite them to important meeting

10-Wasting their time by sending them /Inviting them for irrelevant meetings.

How to deal successful with this type of manager?