Thursday, July 21, 2011

Change Agents

The individual or groups who undertakes the task of introducing and managing a change in an organization.


Internal Change Agents

  • Advantages :
    • Know past history, political system, and culture.
    • Must live with results of change so will move carefully.
  • Disadvantages :
    • May be associated with factions, accused of favoritism.
    • May be too close to situation to be objective.

External Change Agents

  •  Advantages :
    • Outsider’s objective view.
    • Neutrality.
  • Disadvantages :
    • Limited knowledge of the organization’s history.
    • May be view with suspicious

To succeed they must be perceived as trustworthy, be experts with proven track records, be similar to those they are working with.