Monday, October 14, 2013

Marketing management

is a business discipline that focuses on the practical application, tracking and review of company’s marketing techniques and the management of resources and activities of a business
Effective marketing management will use a company's resources to:
1-increase its customer base, and share of voice
2-improve customer opinions of the company's product and service,
3-and increase the company's perceived value,
4-and increase market share.