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Thursday, November 30, 2017

New market disruption

"New market disruption" occurs when a product fits a new or emerging market segment that is not being served by existing incumbents in the industry
The technological changes that damage established companies are usually not radically new or difficult from a technological point of view. 
They do, however, have two important characteristics: 
First, they typically present a different package of performance attributes—ones that, at least at the outset, are not valued by existing customers. 
Second, the performance attributes that existing customers do value improve at such a rapid rate that the new technology can later invade those established markets